If this doesn't pan out, Samuel L. Jackson was an ok negotitor.  Plus, I've yelled "Get these ___ WCC games on now, this ____ BCS school game is over" man nights.

I would be very happy if the school started getting some money.  At the same time, the new blood of the WCC better not kill the golden goose.  Ask the Big West, what it's like to "used to be on ESPN."  Also, ask hockey what happens to your teams when you bid too high for ESPN, they pass, and you end up on a lesser network.  So I like this story, but I've got my fingers crossed.