Since the WCC receives nothing now from ESPN coverage, it's easy to justify payment of a commission/fee for IMG stepping into The Negotiator role because WCC has nothing to lose and much to gain. IMG won't likely step on itself in the process and they have significant clout, resources and relationships, which are required to get the Giant to see value from paying the WCC for exclusive and/or region rights. Since IMG invested in at least 3 of the WCC teams, they have already a vested interest to raise the product of their 3 clients and for their fourth client, the WCC.